Impulsive buying is an unexpected or unplanned buying or purchase. The principal intention of this research was to consider the influence of different intrinsic factors on impulsive buying tendencies. Hence, internal factors emphasize the person's core indicators and individualities. The factors comprise the consumer's personality traits. Moreover, the following were taken as internal factors for this study: excitement factors, esteem factors, new product knowledge, and hedonistic factors. After engaging this quantitative study, a questionnaire was utilized to gather data. Consequently, the information was composed of one hundred sixty-two college students of Surigao del Sur State University. It was found out that the respondents were reminded of the type of impulsive buyers who mind choosing what to acquire by looking at first the products in the store. With regard to their degree of impulsive buying intention, they manage to buy impulsively according to how they feel at an instant, but they certainly not consider obtaining new products even if they not ought and hear it yet. The findings also exposed that intrinsic factors significantly and most of the time impact the Impulsive Buying Behavior. The Esteem Factor was sought to encourage the respondents' imprudent buying conduct all the time. Generally, results have been discovered to be substantial and possibly will be adopted and executed for marketing strategy making by numerous stakeholders in the ground of consumer psychology and consumer behavior to figure out the effect of internal factors on the impulsive buying behavior.