This study was conducted based on the need for an alternative approach to assist Visual Arts (VA) teachers and students to teach and learn the product Packaging topic in Visual Art Education (VAE) This research also assesses its effectiveness and students' intrinsic motivation. The pictorial book was developed using the Design Develop Research (DDR) method by considering the design, pedagogical and contents of its learning material. The PickPack Module was evaluated by two experts during the pre-production and post-production stage. After obtaining the consensus from the experts, the research was conducted through Single-Group Post-Test-Only Design upon purposive sampling consisting of one VA teacher and 50 forms four VA students with 23 males and 27 females. Students showed positive attitudes toward learning using the PicPack Module. Findings revealed that the development of the PicPack Module is applicable and has its potentiality to be realized at secondary schools for art education in Malaysia.