The aim of the study is to design and develop a GIS (Geographical Information System) -based Student Profiling System for Surigao del Sur State University Cantilan Campus. The system is to be used purposely to visualize data representations using GIS mapping. It visualizes the demographic distribution of the students' location in specific Municipalities and Barangay. Also, the population and location of currently enrolled students in all programs offered can be viewed. Likewise, with the integration of the data charts in the system, the population of the students from public and private school feeders can also be observed. A developmental approach is employed in the development of the system. The researcher adopted the Rapid Application Development (RAD) technology as applicable to create a prototype that allows selected respondents to provide response and request for any improvement of the functionalities of the system. The researcher recommends that the University may facilitate the implementation and utilization of the system that serves as a central data provider and the basis for marketing predictive analytics. These data could be used in the intelligent recruitment scheme, marketing strategies, planning, proposed development programs, and monitoring of the University.