Enhancing Knowledge and Bounce Rate in SERPs using Micro-data.

UMAIR ALI; Muhammad Ikramullah Lali; KINZA MEHR; WAQAR ASLAM; RAZAUL MUSTAFA

Author(s)

UMAIR ALI Department of Computer Science & Information Technology, University of Sargodha, Pakistan

Muhammad Ikramullah Lali Department of Computer Science & Information Technology, University of Sargodha, Pakistan

KINZA MEHR Department of Computer Science & Information Technology, University of Sargodha, Pakistan

WAQAR ASLAM Department of Computer Science & Information Technology, The Islamia University of Bahawalpur, Bahawalpur, Pakistan

RAZAUL MUSTAFA Department of Information Science, COMSATS Institute of Information Technology, Sahiwal, Pakistan

Abstract

Internet has revolutionized the human life. SEs (Search Engines) are one of the major tools being used for finding information over the Internet. SEs enlist the information into links as per relevance to the searched query. A searcher usually visits the top web links retrieved on SERPs (Search Engine Results Pages) in response to a search query. With the evolving nature of Internet and the increasing number of competitors; it is hard to maintain high ranking in SERPs even for professional correspondents. However, correspondents can apply the techniques of web micro-data to achieve high CTR (Click through Rate) in SERPs. Ranking in major SEs is still a critical factor, although in certain cases such as movies, books, recipes rich snippets proved profitable for webmasters. This study aims to address the gap in micro-data moving from top category such as Animals to their limited scope. Animals with information such as name, price, category will have high CTR and hence more user satisfaction for specified result will lead to high ranking in SERPs.

Publication Details

Page(s) 965-974

DOI DOI not available

Published Journal: Mehran University Research Journal of Engineering and Technology, Volume: 36, Issue: 4, Year: 2017

Request the full text from PASTIC

Keywords

Use of Meta-Data, Semantic Searching, Visibility Enhancement, Search Engine Results Pages

References

Signorini , A.,Segre , A.M.,Polgreen , P.M., 2011.The Use of Twitter to Track Levels of Disease Activity and Public Concern in the US during the Influenza A H1N1 Pandemic”,PLoS One 6 1 -10

Lali , M.I.,Mustafa , R.U.,Saleem , K.,Nawaz , M.S.,Zia , T.,Shahzad , B., 2017.Finding Healthcare Issues with Search Engine Queries and Social Network Data”,International Journal on Semantic Web and Information Systems 13 48 -62

Mustafa , R.U.,Nawaz , M.S.,Lali , M.I., 2015.Search Engine Optimization Techniques to Get High Score in SERP's Using Recommended Guidelines”,Science International (Lahore) 27 5079 -5086

Eysenbach , G.,Kohler , C., 2003.What is the Prevalence of Health-Related Searches on the World Wide Web? Qualitative and Quantitative Analysis of Search Engine Queries on the Internet”,Proceedings of AMIA Annual Symposium 225 -229

Zhang , S.,Cabage, 2013.Increasing Classroom Blog Visibility through Search Engine Optimization”,Proceedings of IEEE 46th Hawaii International Conference on System Sciences 1610 -1619

Shahzad , B.,Alwagait, 2014.Does a Change in Weekend Days Have an Impact on Social Networking Activity?”,Journal of Universal Computer Science 15 2068 -2079

Dinesh , C.,Rewatkar , P.,Sweta , K., 2011.,Asian Journal of Computing Updates and Trends 2 38 -47

Silverman , G., 2011.“Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth”, -

Olbrich , R.,Schultz , C., 2008., -

Thelwall , M., 2001.,Internet Research 11 114 -124

Wilkinson , D.,Thelwall , M., 2013.Search Markets and Search Results: The Case of Bing”,Library & Information Science Research 35 318 -325

EnglishGoogle Webmaster Central,M. , and Caputi,P., 2001.An Investigative Approach”,hangout [Online] (Last Accessed: 4th January -

Ochoa , E.D.,DoctoralDissertation, 2012.Analysis of the Application of Selected Search Engine Optimization (SEO) Techniques and their Effectiveness on Google's Search Ranking Algorithm”, -

October,Daud , A.,Shaikh , A.M.,Muhammad , F., 2012., 31 599 -612

Gleick , J., 2011.Making a New Science (Enhanced Edition, -

Beaudoin , C.E.,Thorson, 2004.Social Capital in Rural and Urban Communities: Testing Differences in Media Effects and Models”,Journalism & Mass Communication Quarterly 81 378 -399