Large groups of young adults in large classes were encouraged during exposure to attractive, multifaceted reading material in the controlled environment of a classroom. Repeated exposure resulted in misgiving being replaced with interest and later demand for such material as a source of pleasure. This congenial activity lead to voluntary use of similar but more easily obtainable books of fiction of their own interest at times of leisure. These findings suggest that perception bias can be reduced through encouragement and better understanding of the supposedly tedious activity of reading leading to reading solely for entertainment.