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An RFID-based CRM system in apparel retailing.

Author(s)
Shan Yang National Engineering Laboratory for Modern Silk, College of Textile and Clothing Engineering, Soochow University, Suzhou 215021, China
Guolian Liu Nantong Textile Institute of Soochow University, Nantong 226000, China
Hongqin Dai Nantong Textile Institute of Soochow University, Nantong 226000, China
Mengmeng Xu Nantong Textile Institute of Soochow University, Nantong 226000, China
Abstract
An RFID-based CRM system with intelligent characteristics for apparel retail has been proposed in this paper. It is composed of five functional modules: RFID-based garment information management module, RFID-based customer information management module, personalized recommendation and service module, sales management module, web-based communication and service module. The core function of this system is to identify a customer automatically and make personal recommendation to him/her by using RFID. With the implementation of this system, apparel retailers can achieve the purpose of building up a close but discriminating relationship with each customer.
Publication Details
Page(s) 430-434
DOI DOI not available
Published Journal: Journal of Theoretical and Applied Information Technology, Volume: 45, Issue: 2, Year: 2012

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