Of late the power shortage has come to assume the proportions of a crisis. It is, however, not so much the outcome of lock of planning as of changing attitudes and life styles with a marked tilt towards ostentation. This has found expression in the abnormal rise in domestic consumption of electric energy over the past few years, with increased load-shedding following in its wake as a consequence. The problem has to be tackled on emergency basis. This brings to the vital question of load management and power conservation which, if carried out judiciously, can lessen the hard-ships the power consumers are being unavoidably subjected to, pending any substantial increase in power generation capacity obviously a time consuming proposition. The problem in its various aspects pointed to the measures to be taken with regard to load management and power conservation.