The development of international agreements on safety standards and regulations has been especially important For international trade in automotive products. Standards provide for the safe installation and operation of household equipment, for the reliable performance of fire protection and alarm system, for the appropriate use of glass and other building materials, and for the general safety of children's toys. Internationally agreed standards can also significantly reduce the risk of injury in sports and recreational activity, for example, in specifying safety requirements for gymnastic and skiing equipments. The experience of developed countries reveal that for developing an effective safety system and its control programme at the national level, creation of national standard body, to establish and actively support and publicize national standardization efforts is a must. 458.8.012.12 Marketing Research