Some structural changes after second World War have occurred which have tended to increase the demand much beyond the producing capacity of the world. It is the need of time that all existing producing capacity be fully utilized, in the most efficient manner. To reduce the disparity between &mud and supply, non-price monopolistic competitive market be eliminated which is a source of large waste of resources and producing capacity. This waste can be circumvented by abolishing product differentiation of non-quality nature.