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User acceptance determinants in m-banking adoption

Author(s)
Dipendra Karki Tribhuvan University, Nepal Commerce Campus, Kathmandu, Nepal.
Ganesh Bhattarai Tribhuvan University, Nepal Commerce Campus, Kathmandu, Nepal
Rewan Kumar Dahal Tribhuvan University, Nepal Commerce Campus, Kathmandu, Nepal
Abstract
This study investigates the factors influencing the adoption of mobile banking (mbanking) in Nepal. It seeks to identify the key determinants of user acceptance in a context where concerns about safety and trust persist. Design/Methodology/Approach: Questionnaires were used to gather data from 240 respondents out of a total sample size of 300. Regression, ANOVA, post-hoc analysis and other descriptive and inferential statistics were used to examine the relationships between perceived risk, trust, convenience, relative benefits and m-banking adoption in Nepal. Findings: Perceived risk was found to have a significantly negative relationship with mbanking adoption. Relative advantages showed a strong positive relationship with adoption. However, trust had a negligible impact and convenience did not demonstrate statistical significance. Age and education significantly affected user acceptability with users over 50 and those with advanced degrees showing higher acceptance. Conclusion: The study suggests focusing on the relative benefits of mobile banking and addressing perceived risk in order to increase users' confidence. The findings suggest that trust may not be a significant factor and convenience's role remains uncertain. Banks should adapt their strategies to accommodate customers of various ages and educational levels. Practical Implications: The findings guide financial institutions and regulators to improve m-banking adoption. Implementing user-friendly, low-risk, low-cost financial services and financial literacy programs can enhance user acceptance. This study applies the technology acceptance model to Nepal and emphasizes the need for a national strategy to promote formal financial services including m-banking. It helps understand technology adoption in emerging economies.
Publication Details
Page(s) 201-213
Published Journal: NURTURE, Volume: 18, Issue: 1, Year: 2024

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Keywords
Trust, Mobile Banking, Convenience, Perceived Risk, Financial Services, Relative advantages
References
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