Innovative pathways for agritourism development: trends,   challenges, and opportunities

Kuo Wen-Ta; Chin-Fa Tsai; Winitra Leelapattana; Weerapon Thongma

doi:10.57239/PJLSS-2025-23.1.00216

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Innovative pathways for agritourism development: trends, challenges, and opportunities

Author(s)

Kuo Wen-Ta International College, Maejo University, Nong Han, San Sai, Chiang Mai 50290, Thailand

Chin-Fa Tsai National Chiayi University,Chiayi,Taiwan

Winitra Leelapattana International College, Maejo University, Nong Han, San Sai, Chiang Mai 50290, Thailand

Weerapon Thongma International College, Maejo University, Nong Han, San Sai, Chiang Mai 50290, Thailand

Abstract

Agritourism is a transformative sector integrating agriculture and tourism, creating unique rural experiences while supporting economic, cultural, and environmental sustainability. This review explores agritourism's evolution, examining current trends, challenges, and opportunities shaping its growth. It highlights how agritourism promotes rural development, diversifies farmer incomes, and fosters cultural exchange through authentic farmbased experiences. However, it also faces barriers like infrastructural limitations, seasonal demand fluctuations, and regulatory complexities. Emerging consumer preferences for experiential travel, eco-tourism, and wellness tourism underscore agritourism's adaptability and alignment with sustainability goals. The paper emphasizes the role of innovative approaches, including technology integration, community engagement, and policy support, in driving agritourism's resilience and inclusivity. Through case studies of successful agritourism initiatives worldwide, this paper offers actionable insights for stakeholders to enhance agritourism's potential as a cornerstone of sustainable tourism and rural development. Future directions highlight the importance of addressing climate change, leveraging digital transformation, and fostering stakeholder collaboration to ensure agritourism's long-term impact on rural prosperity.

Publication Details

Page(s) 2741-2761

DOI 10.57239/PJLSS-2025-23.1.00216

Published Journal: Pakistan Journal of Life and Social Sciences, Volume: 23, Issue: 1, Year: 2025

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Keywords

Agritourism Rural Development Sustainability Experiential Travel Community Engagement

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