Progress and Trends in Museum Interactive Experience Research: A Bibliometric Visualization Analysis

Yixuan Zhou; Bingxue Zhang

doi:10.57239/PJLSS-2025-23.1.0078

Author(s)

Yixuan Zhou College of Design and Innovation, Zhejiang Normal University,Jinhua 321001,China

Bingxue Zhang Collage of Education, Hanyang University,Seoul 04763,South Korea

Abstract

As museums increasingly shift from collection-centered to visitor-centered value orientations, museum interactive experience has progressively transformed from isolated, fixed, and linear narratives to participatory, immersive, and inclusive multidimensional narratives. This study employs bibliometric visualization analysis to conduct a comprehensive review of the relevant literature on museum interactive experience within the Web of Science Core Collection database, uncovering research advancements, hotspots, and evolving trends in the field. The findings indicate a continuous increase in interest within this field, accompanied by frequent collaborations across regions. Furthermore, the development of this area has progressed through three stages: Technical Exploration and Basic Experience (before 2015), Application Deepening and Enhanced Experience (2015 to 2020), and Digitalization and In-Depth Experience (2020 to 2024). This progression underscores the ongoing optimization of visitor experiences and the exploration of new technological potentials, reflecting a visitor-centered concept. Future research trends in this field are anticipated to evolve towards highly digitalized and immersive technologydriven deep experiences. This study contributes by offering researchers a comprehensive understanding of this field and providing reference materials to support the reconstruction and innovation of knowledge in this area.

Publication Details

Page(s) 996-1013

DOI 10.57239/PJLSS-2025-23.1.0078

Published Journal: Pakistan Journal of Life and Social Sciences, Volume: 23, Issue: 1, Year: 2025

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Keywords

Museum Interactive Experience Bibliometrics Visualization Analysis

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