Business growth prediction using social media data analytics

Hadi Bux; Babar Ali; Fizza Abbas Alvi; Irfana Memon; Muhammad Awais Rajput

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Business growth prediction using social media data analytics

Author(s)

Hadi Bux Department of Computer Systems Engineering,QUEST, Nawabshah,Pakistan

Babar Ali Department of Computer Systems Engineering,QUEST, Nawabshah,Pakistan

Fizza Abbas Alvi Department of Computer Systems Engineering,QUEST, Nawabshah,Pakistan

Irfana Memon Department of Computer Systems Engineering,QUEST, Nawabshah,Pakistan

Muhammad Awais Rajput Department of Artificial Intelligence, QUEST,Nawabshah,Pakistan

Abstract

Marketing has become an important aspect of the growth of any business. Without good strategies for sharing content across social media platforms, no business can flourish and will lose its customers. Many social media platforms provide various analytics tools for free. These tools provide analytics of content engagement. Many proprietary tools provide such features with enhanced capabilities. These tools require shared content of users for analysis. These tools do not exactly state the content being shared. Businesses need marketing teams for creating attractive content. However, a lot of money is needed for hiring skilled personnel. This research proposed an efficient platform that provides analysis of content shared by successful businesses on social media platforms. Firstly, it's free and public shared data, no surveys to be done because the analysis is done on businesses who are experts in marketing, and secondly, there is no headache for searching trends because the analysis is done on real-time data.

Publication Details

Page(s) 61-72

DOI DOI not available

Published Journal: VAWKUM Transactions on Computer Sciences, Volume: 10, Issue: 2, Year: 2022

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Keywords

Social media, Marketig and customers, Data Analytics

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