The study was conducted in three phases that is testing, using multimedia and observation of the controlled group. Major objective of the research were to assess the implications of software development design on learners and to identify effects of interactive multimedia environment on learning patterns of learners' at graduate level. The researchers followed experimental design of research and selected a group of six learners from social science departments through purposive sampling technique. Researchers observed and interviewed the sampled learners who used LMS software. The analysis was made to find out results of patterns of multimedia interactions. It was found that in controlled environmental situations, the learners effectively learned by using interactive multimedia. Learners' capacity of learning was developed when they were given freedom to use variety of learning strategies. These learning strategies were based on the ability and cognition of individual learner. It was also found that the interface design also facilitated exploration as well as, provided guidance to make choices. Learners used concept maps as an important tool which helped them in their structured learning. The research concluded that capabilities of the learners may be evoked through nodes, internal motivation and use of innovative learning techniques.