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Exploring audio chat-in application influence factor using modified technology acceptance model: the case of clubhouse in Indonesia

Author(s)
KEVIN BUDIMAN Information Systems Management Department, BINUS Graduate Program – Master of Information Systems Management, Bina Nusantara University, Jakarta, Indonesia
SFENRIANTO Information Systems Management Department, BINUS Graduate Program – Master of Information Systems Management, Bina Nusantara University, Jakarta, Indonesia
Abstract
The rapid advancement of technology has not only improved the quality of people's lives but has also changed how we communicate with each other. During this COVID-19 Pandemic, a new social media emerged and revolutionized how to communicate during this pandemic with the theme of a concept like "Podcast" named Clubhouse. The use of clubhouses, which has experienced a rapid increase, has created a new trend phenomenon that has caused Clubhouses to become a topic of conversation. However, there aren't many research that uses Clubhouse as its subjects. This study was conducted to find out which factors that ultimately affect the acceptance of Clubhouse applications which taken with the background of rapidly increase of popularity of the application. This study is uniquely researched by combining Trend and Experiences as its external variables which combined with a TAM model that's been modified. Research conducted on 100 respondents using Modified TAM as its model framework. Based on the analysis, it is found that Trend, Experience, Perceived Ease of Use, and Perceived Usefulness are the factors that affect Clubhouse application acceptance.
Publication Details
Page(s) 5985-5998
DOI DOI not available
Published Journal: Journal of Theoretical and Applied Information Technology, Volume: 100, Issue: 20, Year: 2022

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Keywords
Social Media, TAM, application, Technology, Clubhouse
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