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Developing a technology acceptance model for the mobile banking adoption in Pakistan

Author(s)
Muhammad Ibrahim Center for Emerging Sciences Engineering & Technology, Islamabad, KFUEIT, Pakistan
Muhammad Khalil Shahid Center for Emerging Sciences Engineering & Technology, Pakistan
Shuja Ahmed Syed Center for Emerging Sciences Engineering & Technology, Islamabad, Pakistan
Abstract
The Technology Acceptance Model (TAM) is a simplistic information system. The improved features of new technology strongly impact the consumer's use of it. The objective of the research was to develop TAM for online banking in Pakistan. This research was the primary research wherein data was collected from five hundred respondents which were students of universities of private and government sector (Islamabad/ Rawalpindi cities) through questionnaires. Correlation and regression tests were conducted via SPSS software; correlation analysis showed that a significant positive relationship exists without ethics among all the factors. In regression analysis value of R2 = 0.621 it indicates that every independent variable has 62% impact on dependent variable, model has capability to predict future results of research. The research result suggested that ethics and ethical values are the main hurdles in adoption of the mobile banking in Pakistan. The research findings will help the business managers and related organizations to reconstruct their business strategies in order to capture and retain the maximum potential customers.
Publication Details
Page(s) 64-73
DOI 10.51380/gujr-36-02-06
Published Journal: Gomal University Journal of Research, Volume: 36, Issue: 2, Year: 2020

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Keywords
Ethics, Telecom sector, Customer Services, Innovation, Risk
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