Analyzing issues and challenges on environmentally supportive behaviour among malaysian and nigerian consumers

Osarodion Ogiemwonyi; Amran Harun; Bestoon Othman; Darbaz Ismael; Mohammad Nurul Alam; Nawzad Majeed Hamawandy

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Analyzing issues and challenges on environmentally supportive behaviour among malaysian and nigerian consumers

Author(s)

Osarodion Ogiemwonyi Department of Technology Management, Universiti Tun Hussein Onn Malaysia, Johor Bahru, Malaysia.

Amran Harun Department of Technology Management, Universiti Tun Hussein Onn Malaysia, Johor Bahru, Malaysia.

Bestoon Othman Department of Business Administration, Koya Technical Institute, Erbil Polytechnic University, Iraq.

Darbaz Ismael College of Administration and Financial Science, Knowledge University, Erbil Iraq.

Mohammad Nurul Alam College of Graduate Studies, Universiti Tenaga Nasional, Malaysia.

Nawzad Majeed Hamawandy Department of Business Administration, Erbil Polytechnic University, Iraq

Abstract

The study reviews and highlights the influence of environmentally supportive behaviour among Malaysian and Nigerian consumers. The review identifies various barriers with emphases on the issues and challenges affecting both nations and how the barriers can be stopped. Based on the conceptual review, the study concludes that there is still an inappropriate strategy for the implementation of green behaviour in emerging nations. Specifically, there is a gap in awareness, education, negative perception, distrust of green claims and behaviour among green consumers. The study further argues that institutional and cultural differences impact consumers in both nations. If individual citizens could participate fully or embrace environmentally supportive behaviour, the nature and humanity can be saved from the environmental threat and pitfall. Suggestions included in this study is aimed to help green managers formulate an appropriate strategy to encourage sustainable lifestyle and behaviour.

Publication Details

Page(s) 87-92

DOI DOI not available

Published Journal: Science International, Volume: 32, Issue: 1, Year: 2020

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Keywords

Sustainable Consumption, Cross-Cultural Study, Emerging Nations, Environmentally Supportive Behaviour