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Optimization model for customer behavior with mars and kyc system

Author(s)
RAHMAD SYAH Fakultas Ilmu Komputer dan Teknologi Informasi,Universitas Sumatera Utara; Padang Bulan 20155. Medan.,Indonesia
MAHYUDDIN K.M NASUTION Fakultas Ilmu Komputer dan Teknologi Informasi,Universitas Sumatera Utara; Padang Bulan 20155. Medan.,Indonesia
MARISCHA ELVENY Fakultas Ilmu Komputer dan Teknologi Informasi,Universitas Sumatera Utara; Padang Bulan 20155. Medan.,Indonesia
HENDRA ARBIE Fakultas Ilmu Komputer dan Teknologi Informasi,Universitas Sumatera Utara; Padang Bulan 20155. Medan.,Indonesia
Abstract
Know You Customer System (KYC) is one of the technologies currently applied to control customer activities and verify accurate data for security and user satisfaction. Multivariate and dynamic growth of digital business is also the rise of payment technology in other words receiving Big Data which we must anticipate. This study, using MARS is a nonparametric method with the function of reducing and making optimal models in predicting each numerical computational structure in it. Results obtained Find a model for optimal coefficient values from large-scale data values. So that in determining decisions, as well as supporting business intelligence can be done appropriately.
Publication Details
Page(s) 2616-2627
DOI DOI not available
Published Journal: Journal of Theoretical and Applied Information Technology, Volume: 98, Issue: 13, Year: 2020

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Keywords
Business Canvas Model, Star-Up, Dynamic KYCP, Blockchain technology, Personal Financial Management
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