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Perceived effectiveness of information sources regarding improved practices among citrus growers in Punjab, Pakistan.

Author(s)
Saleem Ashraf In-Service Agricultural Training Institute, Sargodha, Pakistan
Ghazanfar Ali Khan Institute of Agricultural Extension and Rural Development, University of Agriculture, Faisalabad, Pakistan
Shoukat Ali Institute of Agricultural Extension and Rural Development, University of Agriculture, Faisalabad, Pakistan
Saeed Ahmed Institute of Horticultural Sciences, University of Agriculture, Faisalabad, Pakistan
Muhammad Iftikhar Institute of Agricultural Extension and Rural Development, University of Agriculture, Faisalabad, Pakistan
Abstract
Citrus is leading and globally competitive fruit of Pakistan. However, matter of concern is low production than the potential. Enhanced production is directly associated with adaptations of site specific technologies. In this context reliable information sources document significant importance. Considering information availability and information sources reliability vital, present study was conducted to analyze the effectiveness of information sources on improved production practices among citrus growers. Study was conducted in Sargodha, major citrus producing area of Pakistan. Multistage sampling technique was used to select 120 respondents for the study. A well structured interview schedule was used to collect information on variables such as socio-economic characteristics, effectiveness of information sources on agricultural production and problems militating against citrus production. The data collected were analyzed using descriptive analysis such as frequency distribution and percentage, while Pearson Product Moment Correlation was also used as the statistical tool for in-depth analysis. The results revealed that most of the respondents are in their middle age, with land holding size of 5–10 acres and 71% respondents were having education of different level with prominent category of primary to middle. Information from fellow farmers, pesticide agencies, and extension field staff (EFS) were ranked to be the most effective sources; Moreover inadequate technical knowledge and income were ranked 1 st and 2 nd among the problems militating against citrus production. The result of Pearson product moment correlation shows that there was no significant relationship found between the socioeconomic characteristic of the respondents and effectiveness of information sources. It is suggested on the basis of results that farmers are needed to be motivated to utilize modern information sources like ICT tools rather than traditional sources. EFS also should use updated sources to foster information delivery. Moreover, subsidy should be provided on inputs to facilitate production practices and to increase growers’ income.
Publication Details
Page(s) 861-866
DOI DOI not available
Published Journal: Pakistan Journal of Agricultural Sciences, Volume: 52, Issue: 3, Year: 2015

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