The current study aims to find out the effects of social media sites on the academic performance of university students. Social media has been globally the major source of communication between individuals. Social media includes Cell phones, Facebook, Tick-talk, YouTube, Twitter, Myspace, Instagram, Skype, Tumblr, and many other social media platforms. Researchers all over the world have varied findings on the effect of social media on the academic performance of university students. The current study deployed a survey methodology by filling questionnaires from the respondents, regarding the usage of social media and its effects on the academic performance of students. For this purpose, two hundred students of the social sciences department enrolled in the BS program were the sample for the current study. Data were collected using an adapted questionnaire and for the analysis of data, AMOS Software version 24 was applied to develop a model. This model was developed to represent, the effect of social media on student academic achievement at the university level. The finding indicated study found that social networking media significantly affect the academic performance of university students. With this data, it is recommended that the administration must regulate the proper time usage of SMN by the students to save them from the destruction of excessive media usage.