An RFID-based CRM system in apparel retailing. | [Journal of Theoretical and Applied Information Technology • 2012]

Author(s):

1. Shan Yang: National Engineering Laboratory for Modern Silk, College of Textile and Clothing Engineering, Soochow University, Suzhou 215021, China

2. Guolian Liu: Nantong Textile Institute of Soochow University, Nantong 226000, China

3. Hongqin Dai: Nantong Textile Institute of Soochow University, Nantong 226000, China

4. Mengmeng Xu: Nantong Textile Institute of Soochow University, Nantong 226000, China

Abstract:

An RFID-based CRM system with intelligent characteristics for apparel retail has been proposed in this paper. It is composed of five functional modules: RFID-based garment information management module, RFID-based customer information management module, personalized recommendation and service module, sales management module, web-based communication and service module. The core function of this system is to identify a customer automatically and make personal recommendation to him/her by using RFID. With the implementation of this system, apparel retailers can achieve the purpose of building up a close but discriminating relationship with each customer.

Page(s): 430-434

DOI: DOI not available

Published: Journal: Journal of Theoretical and Applied Information Technology, Volume: 45, Issue: 2, Year: 2012

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