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The impacts of digital media advertising in healthcare sector during pandemic covid-19
Author(s):
1. Ilangovan Perumal: Faculty of Business, Accountancy, Communication and Hospitality Management, SEGI University, Malaysia
2. Rajamohan Parthasarathy: Centre for Computer Networks and IoT, Faculty of Engineering, Built Environment and Information Technology, SEGI University, Malaysia
3. N Murali Krishnan: Faculty of Humanities & Health Sciences, Department of Media and Communication, Curtin University, Sarawak Campus, Malaysia
4. Neeta Jayabalan: Faculty of Business, Accountancy, Communication and Hospitality Management, SEGI University, Malaysia
5. Sudhashini Nair: Faculty of Business, Accountancy, Communication and Hospitality Management, SEGI University, Malaysia
6. Sugumaran Selladurai: Faculty of Business, Accountancy, Communication and Hospitality Management, SEGI University, Malaysia
Abstract:
The objective of the research is to study the factor influencing digital media advertising in the healthcare sector during pandemic covid-19. The study has conducted the hypotheses and the research question. Results show there is a relationship between the dependent variable which is a factor influencing digital media advertising in the healthcare sector during pandemic covid-19 and the independent variable which is information sharing, healthcare advertising, healthcare awareness and public service advertisement.
Page(s): 441-446
DOI: DOI not available
Published: Journal: Science International, Volume: 33, Issue: 6, Year: 2021
Keywords:
COVID19 , Digital Media Advertising , Public Service Advertisement , Healthcare Sector
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