The effect of ambidextrous leadership and social media on corporate performance: the mediating role of digital transformation | [Journal of Theoretical and Applied Information Technology • 2022]

Author(s):

1. MARINDRA BAWONO: Management Department, BINUS Business School Doctor of Research Management, Bina Nusantara University, Jakarta, Indonesia

2. IDRIS GAUTAMA: Management Department, BINUS Business School Doctor of Research Management, Bina Nusantara University, Jakarta, Indonesia

3. AGUSTINUS BANDUR: Management Department, BINUS Business School Doctor of Research Management, Bina Nusantara University, Jakarta, Indonesia

4. FIRDAUS ALAMSJAH: Industrial Engineering Department, BINUS Graduate Program - Master of Industrial Engineering, Bina Nusantara University, Jakarta, Indonesia

Abstract:

This paper aims primarily to examine the effect of ambidextrous leadership and social media on company performance and to measure the mediating role of digital transformation of telecommunications companies in Indonesia. For this main purpose, a quantitative research dimension is applied with particular reference to surveys. This research was conducted using quantitative methods to collect and analyze data, integrate findings, and draw conclusions. The sample in this study amounted to 180 (0.72%) complete questionnaires which were processed in quantitative testing. The main results show that Based on the discussion above, it is concluded that ambidextrous leadership has a positive effect on company performance, ambidextrous leadership has a positive effect on digital transformation, Social Media has a positive effect on digital transformation, Social Media has a positive effect on Firm performance and Digital transformation has a positive effect on Firm performance. . The study suggests utilizing extraordinary plans to identify external and internal situations during and after the coronavirus (COVID-19) pandemic.

Page(s): 3841-3851

DOI: DOI not available

Published: Journal: Journal of Theoretical and Applied Information Technology, Volume: 100, Issue: 12, Year: 2022

Keywords:

Social Media , corporate performance , Digital Transformation , Ambidextrous leadership

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