Abstract:
This paper seeks to understand and analytically examine the incorporation of cultural components in advertisements. It also intends to set grounds for investigating phenomenon of gradual metamorphosis of societal values. Additionally, it talks about if incursion of modern advertisements are fostering competitive environment in Pakistani culture. It further discusses that to what extent advertisements influence psyche of common people. Lastly, it sheds light on the deviance of present advertisements content from religious principles.
Page(s):
16-33
DOI:
DOI not available
Published:
Journal: Bahrai Journal of Professional Psychology, Volume: 12, Issue: 1, Year: 2013