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The role of personality traits and mood in taste preference among university students
Author(s):
1. SAIRA KHAN: Department of Applied Psychology, GC Women University Faisalabad, Pakistan
2. HABIBA ARIF: Department of Applied Psychology,IAP University of the Punjab,Pakistan
3. NEELAM SHAHZADI: Department of Education, GC University Faisalabad, Pakistan
4. MUHAMMAD MAQSOOD IQBAL: Mustafai College for Women (Post Graduate) Faisalabad,Pakistan
Abstract:
ABSTRACT: To investigate the relationship between personality traits, mood, and taste preference among university students. STUDY DESIGN: Correlational and Cross-sectional research design was used. PLACE AND DURATION OF STUDY: The study was conducted at government university of Lahore from January 2019 to December 2020. SUBJECTS AND METHODS: The sample comprised 170 university students, 83 males and 87 females with age range 18-25 years. The sample size was calculated through G*power. Data were collected online through Google form. The Big Five Inventory-10, Brief Mood Introspection and a self-constructed taste preference scale were used to assess personality traits, mood and taste preference, respectively. RESULTS: The results suggested that some specific personality traits were correlated with specific taste preferences, such as agreeableness was associated with salty, sour and sweet taste preferences, while negatively associated with bitter taste preference. Extraversion was significantly positively associated with salty taste preference. Pleasant mood was also shown to have a positive correlation with salty, sweet, spicy, and sour taste preference. The finding also showed that women are more likely to prefer salty, spicy, and sour tastes than men. CONCLUSION:  There are some specific mood and personality traits that are related to specific taste preferences. Gender differences showed women are more likely to prefer food based on its taste, while men are more likely to prefer food on the basis of the amount of its calories
Page(s): 27-31
DOI: DOI not available
Published: Journal: Journal of Pakistan Psychiatric Society, Volume: 19, Issue: 2, Year: 2022
Keywords:
extraversion , Extraversion , Personality Traits , Mood , Taste preference
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