Abstract:
Online shopping is increasingly being used by many people because of the easy and fast accessibility factor. In this modern era, the technology applied to e-commerce innovations is increasingly diverse, one of which is using the AR or Augmented Reality feature. This study aims at analyzing bibliometric studies using VOSViewer systematically for the Augmented Reality in E-commerce topic. This paper provides data analysis regarding augmented reality in e-commerce throughout ten years (2010-2021) by utilizing mapping tools in VOSViewer. From the search results, 962 relevant published journals were found, from 2010-2021. The results show that the number of publications on this topic continues to increase from 2010 to 2021 and most of the publications are from Elsevier and Emerald. In 2019, the number of publications related to augmented reality in e-commerce increased significantly compared to previous years, and continued to grow until it peaked in 2021 to reach 308 journals. From the result from VOSviewer tools, the research of augmented reality in e-commerce is divided into 7 clusters. Each cluster explained the network connection among keywords. This means that augmented reality in e-commerce is a topic that can be combined with other topics to research and study. Furthermore, this research is expected to be a resource for researchers who conduct research on related topics.
Page(s):
4814-4826
DOI:
DOI not available
Published:
Journal: Journal of Theoretical and Applied Information Technology, Volume: 100, Issue: 13, Year: 2022
Keywords:
Bibliometric
,
Vosviewer
,
Augmented Reality
,
ECommerce