Abstract:
Mango is one of the main fruit crop of Pakistan but it is under the threat of WTO. For this purpose, the present study was conducted to analyze the agricultural extension services in mango production and marketing with special reference to world trade organization (WTO) in district Multan. The population of the study consisted of all mango growers, all Officers in Agriculture (Extension) Department, all Research Officers of Mango Research Station Shujabad, all Arhtees and all exporters of district Multan. Three union councils from each tehsil were selected through simple random sample technique. From each union council two villages were selected at random and five mango growers from each selected village were taken as study respondents by using simple random sample technique. Thus the study sample consisted of 90 mango growers as respondent, 15 middleman (arhtees), and 15 exporters were selected randomly with simple random sampling technique. From agricultural extension field staff all the Agricultural Officers (10), one Executive District Officer, one District Officer, three Deputy District Officer, one Horticulturist and four Research Officers in the selected tehsils were selected on census basis because according to the criteria of sampling the respondents comes out as nineteen (19) out of twenty (20). In this manuscript, researcher only presented the data regarding extension personals. The collected data were analyzed and tabulated by using Statistical Package for Social Sciences (SPSS) to draw results, conclusions and making pertinent recommendations. The research findings indicate that an overwhelming majority of the respondents were aware of WTO i.e. 75.0 per cent and 93.7 per cent of the respondents were unaware of WTO. it was concluded that awareness level of the respondents about the various agreements related to WTO was low and in some cases it was zero. The positive impact of WTO as identified by the respondents was that it will be helpful in providing finished product at the doorsteps of consumer and safe to human and animal health but on the other hand the main threat of total command over markets by developed countries through their higher technology and well equipped industry especially related to mango fruit and its byproducts.
Page(s):
68-75
DOI:
DOI not available
Published:
Journal: Pakistan Journal of Life and Social Sciences, Volume: 4, Issue: 1--2, Year: 2006