What Investment Strategy Adopted By the Investors towards the Stock Markets & Corporate Sector? An Empirical Analysis | [Pakistan Journal of Life and Social Sciences • 2025]

Author(s):

1. Maysoon Khoja: College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh 11673, Saudi Arabia.

2. Ahsanuddin Haider: College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh 11673, Saudi Arabia

3. Shahid Husain: College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh 11673, Saudi Arabia

4. Arfia Aman: College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh 11673, Saudi Arabia

5. Mohammed Arshad Khan: College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh 11673, Saudi Arabia

Abstract:

Investors' are the back bone of every nation.This study examines investor behaviour in order to determine the best investment opportunities accessible in India. The investment strategy is a structured plan that guides an investor in selecting the best suitable investment portfolio for achieving their financial goals over a specified time period. Numerous opportunities for individual investors using a wide range of combination strategies have emerged in the rapidly developing financial services sector of return expectation, risk involves, safety measure, future needs, tax benefits, and time Period. Being aware of the available possibilities is where the question lies. Most people can see that the most popular investment options are stock market, real estate, fixed deposit, gold schemes, mutual fund, and pension schemes though there are a -plenty of other avenues in the market.Data was gathered via a structured questionnaire that was distributed to 225 respondents from various investment categories. Convenience sampling was employed. SmartPLS 3 is utilised to achieve Structure Equation Modelling (SEM), Reliability, Convergent, Discriminate Validity, and model fitness. The findings reveal that return expectation, risk involves, and tax benefits have a significant direct effect on financial system adoption. It also shows the significant effect of return expectation, risk involves, and tax benefits by investments consideration as a mediator for financial system adoption. It's potential that the data gathered may be valuable for both companies and investors interested in entering the Indian financial market.

Page(s): 6999-7015

DOI: 10.57239/PJLSS-2025-23.1.00546

Published: Journal: Pakistan Journal of Life and Social Sciences, Volume: 23, Issue: 1, Year: 2025

Keywords:

Investment Risk Return Investor Avenues

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