The Impact of Sports and E-Sports Live Streaming on China's Post- Pandemic Recovery: A Comparative Case Study of Douyin and Huya | [Pakistan Journal of Life and Social Sciences • 2025]

Author(s):

1. Yancheng Huang: Keio University Policy Management 5322 Endo,Fujisawa, Kanagawa,Japan

Abstract:

The COVID-19 pandemic significantly disrupted global economies and social structures, accelerating digital transformation across industries, particularly in China's live-streaming sector. Platforms like Douyin and Huya emerged as critical players in forming community engagement and inclusivity while driving economic innovation. This study examines their adaptation to pandemic challenges, focusing on revenue model adjustments and their impacts on China's digital media and sports broadcasting industries. Using a mixed-methods approach, including secondary data analysis and semi-structured interviews, the research highlights Douyin's integration of sports content and community-building features and Huya's emphasis on e-sports professionalisation. Findings reveal how these platforms have contributed to economic recovery by creating revenue streams, generating employment opportunities, and supporting adjacent industries like e-commerce and telecommunications. Simultaneously, they have promoted inclusivity and social cohesion through diverse content and interactive features, addressing urban-rural digital disparities. However, challenges such as ethical content moderation and mental health risks remain, necessitating adaptive social policies. Recommendations include expanding digital infrastructure, promoting public service content, and enhancing digital literacy programs. By balancing economic growth with ethical considerations, Douyin and Huya showcase the transformative potential of live streaming in establishing socio-economic resilience and innovation during crises.

Page(s): 2516-2529

DOI: 10.57239/PJLSS-2025-23.1.00197

Published: Journal: Pakistan Journal of Life and Social Sciences, Volume: 23, Issue: 1, Year: 2025

Keywords:

Huya Community Engagement Inclusivity ESports Digital Economy Social Policy , COVID19 Digital Transformation Live Streaming Douyin

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