The Echo Chamber Phenomenon on Instagram Social Media in the Case of the Revision of the 2024 PILKADA Law | [Pakistan Journal of Life and Social Sciences • 2025]

Author(s):

1. Amin Aminudin: Kec. Pesanggrahan, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta

2. Universitas Budi Luhur: Kec. Pesanggrahan, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta

Abstract:

Social media plays a crucial role in mobilizing support and disseminating political messages. However, the use of social media also presents new challenges, such as the echo chamber phenomenon, which can amplify polarization and reduce openness to differing perspectives. This research aims to analyze the echo chamber phenomenon on Instagram in relation to the discourse surrounding the revision of the 2024 Pilkada Law. The study explores how polarization and opinion formation develop in digital spaces and their impact on Indonesia's democratic processes. The research employs a qualitative approach, using content analysis. The theoretical framework is based on the filter bubble theory within a critical paradigm. The findings show that Instagram's algorithms actively shape echo chambers by prioritizing content aligned with users' preferences. This leads to users being frequently exposed to content that reinforces their political beliefs while limiting access to alternative perspectives, as the algorithm suppresses information deemed irrelevant. This results in the reinforcement of biases against political opponents and a reduced willingness to reevaluate political views due to limited exposure to diverse information. Given these findings, digital literacy becomes essential to mitigate the negative impacts of echo chambers. There is a need for technological intervention by Instagram, including algorithm adjustments to promote content fostering cross-group dialogue. Equally important are public awareness campaigns to encourage inclusive discussions on social media and educational initiatives to inform the public about the dangers of digital polarization.

Page(s): 868-878

DOI: https://doi.org/10.57239/PJLSS-2025-23.1.0069

Published: Journal: Pakistan Journal of Life and Social Sciences, Volume: 23, Issue: 1, Year: 2025

Keywords:

Echo Chamber Social Media Instagram PILKADA 2024

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