The impact of banquet services on customer satisfaction in Hyderabad, Pakistan | [Science International • 2020]

Author(s):

1. Ikramuddin Junejo: Faculty of SZABIST Hyderabad Campus, Department of Management Sciences,Hyderabad,Pakistan

2. Zain Mehdi: Faculty of SZABIST Hyderabad Campus, Department of Management Sciences,Hyderabad,Pakistan

3. Anesh Kumar: Faculty of SZABIST Hyderabad Campus, Department of Management Sciences,Hyderabad,Pakistan

4. Younis Ali: Faculty of SZABIST Hyderabad Campus, Department of Management Sciences,Hyderabad,Pakistan

5. Ali Armlan: Faculty of SZABIST Hyderabad Campus, Department of Management Sciences,Hyderabad,Pakistan

Abstract:

Banquets and Marriage lawn have got huge trending industrial changes these days as people are demanding more verities and preferred over a huge category of determinants which affect their satisfaction for Banquet services. But, in other than this banquet industry has got a huge level of competition bringing more quality services to attract customer, where all these marketers are all aimed towards providing the highest level of customer satisfaction. Primary data has been collected by 150 respondents through adopted questionnaires. The respondents were the consumers located in different areas of Hyderabad, Pakistan. The analytical tool used in this present study is to test the proposed hypothesis via Reliability analysis and Multiple Regression analysis in SPSS software. Results can be concluded as there is a significant impact of Location, Pricing, and Reliability on customer satisfaction. However, it has been found out that Pricing does have a significant impact on customer satisfaction for Banquet Services in Hyderabad, Pakistan. Based on these finding, it is suggested to the marketer to increases the level of customer satisfaction and maintain their quality of services for Banquet Services in Hyderabad, Pakistan should keep these factors in their mind for future marketing strategies.

Page(s): 123-126

DOI: DOI not available

Published: Journal: Science International, Volume: 32, Issue: 2, Year: 2020

Keywords:

Reliability , Location , Banquet Services , customer satisfaction

References:

References are not available for this document.

Citations

Citations are not available for this document.

Citations

Downloads

Views