Abstract:
The Traditional Media has had a rich legacy of creating revolutions across different continents all across the Globe. Newspapers in particular can state with pride that they have been witnesses to many such instances of national relevance and it has been proven time and over again. The prime reason behind the development of the society into becoming information driven society is “Media”. Newspapers considered one of the oldest media forms have been important influences in preparing public in times when the nation needed their support. Printers, Publishers and Editors of newspapers across the world have been very influential and revolutionary personalities in using the power of the pen to communicate their ideologies and Knowledge for a better educated and informed society. History stands witness to all the mass movements that were highly motivated and supported by the print media. Today the traditions of newspaper publishing are facing perhaps the most serious rethinking, there are clear signs of concern, particularly in the worlds mature media markets. Newspapers are facing continuous and increased competition from new media forms. The decrease in print newspaper circulation has accelerated in the last few years (Crosbie, 2004). In the age of Twitter the Traditional media is perhaps trying to rediscover itself to a newer and younger audience and still keep its head held high in the news market. Therefore this study would look into how the medium has changed over the years. The Methodology used in the study was the explorative study method where the content was analyzed to collect secondary data and also the recent trends of the same medium to understand its growth and development in the contemporary scenario. The data was analyzed and the inferences to the study were drawn from it to come to certain conclusions with regard to the topic.
Page(s):
183-193
DOI:
DOI not available
Published:
Journal: Academic Research International, Volume: 7, Issue: 1, Year: 2016