Author(s):
1. HAMZAH MEHYAR:
Mu'tah University, Department of Management Information Systems, Jordan
2. MOHAMMED SAEED:
Mu'tah University, Department of Management Information Systems, Jordan
3. HUSSEIN BAROOM:
Mu'tah University, Department of Management Information Systems, Jordan
4. ALI AL JA AFREH:
Mu'tah University, Department of Management Information Systems, Jordan
5. RAID AL-ADAILEH:
Mu'tah University, Department of Management Information Systems, Jordan
Abstract:
Electronic word-of-mouth (eWOM) has become an important communication tool in the online environment. Limited studies in the Middle East have identified what makes certain online reviews more influential than others, accordingly the main purpose of this study is to identify the impact of eWOM dimensions including (Quality, Quantity, and Credibility) on consumer's purchase intention. The study proposed a model and data has been gathered using questionnaire. The sample consists of al Karak governante citizens. The data analysis results provided that eWOM quality, and eWOM quantity; are significantly impact on purchase intention, however on the contrary eWOM credibility had no significant impact on purchase intention.
Page(s):
183-193
DOI:
DOI not available
Published:
Journal: Journal of Theoretical and Applied Information Technology, Volume: 98, Issue: 2, Year: 2020
Keywords:
purchase intention
,
eWOM Quality
,
and Credibility
,
Middle East
,
Quantity
,
Al Karak
,
Online Environment
References:
References are not available for this document.
Citations
Citations are not available for this document.