The influence of social media, trust, and purchase decisions on customers' buying interest | [Journal of Theoretical and Applied Information Technology • 2022]

Author(s):

1. ATIKA SYILFA LAINI: Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia

2. DAVID KENNEDY: Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia

3. JULIA SINTA: Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia

4. MICHSON BRYAN LIE: Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia

5. VANESSA DELLA: Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia

6. TANTY OKTAVIA: Information Systems Management Department, BINUS Graduate Program - Master of Information Systems Management, Bina Nusantara University, Jakarta, Indonesia

Abstract:

This study discusses the influence of social media, trust, and purchasing decisions on consumer buying interest who is entering the era of globalization with rapidly developing technology. With this research, it can be seen that there are advantages in marketing through social media which can optimize marketing with the influence of social media in order to develop marketing strategies. In addition, there are also methods from the research model and methodology used in this study, which are based on previously studied literature, and use variables in questionnaire development where the survey is conducted online in Google Forms. In the findings, it can be seen that all variables can be positively related to customer demand to buy a product

Page(s): 4598-4610

DOI: DOI not available

Published: Journal: Journal of Theoretical and Applied Information Technology, Volume: 100, Issue: 12, Year: 2022

Keywords:

Trust , Social Media , customers , Marketing , Purchase Decision , ECommerce , Purchase Interest

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