Willingess to Consume Genetically Modified Food in Chinese Perspective. | [Pakistan Journal of Agricultural Sciences • 2019]

Author(s):

1. Muhammad Asim Nawaz: School of Management, University of Science and Technology of China,; Hefei, Anhui, 230051, P.R. China; Lyallpur Business School, Government College University, Faisalabad, Pakistan

2. Muhammad Asif: University of Veterinary and Animal Sciences,Lahore,Pakistan

3. Fahad Asmi: Department of Science and Technology Communication and Policy, University of Science and Technology of China ;Hefei,Hefei, 230051,P.R. China

4. Ali Nawaz: Lyallpur Business School, Government College University,Faisalabad,Pakistan

Abstract:

Almost after investing 25 years in research and development, China has reached to the decisional stage to either continue or discontinue or at least reduce the introductory speed of the genetically modified (GM) food production. The current study integrates the Benefit-Risk Analysis (BRA) framework and trust to study the consumer willingness to consume GM food. A structured survey conducted in nine major cities of China among 345 qualified samples analyzed through structural equational modeling-smart partial least square (SEM-Smart PLS). The statistical results lead to the following conclusions: The proposed psychological-persuasive model highlights the “trust in institutions” holds the least explanatory power while communicating about GM food-related risks in society. In the case of mapping perceived benefits, the trust in technology should be improved; as in the overall view of BRA, the perceived benefits hold less explanatory abilities in contrast to perceived risks. In other words, a secure communication strategy can change the public acceptance trend of GM food in China.

Page(s): 799-808

DOI: 10.21162/PAKJAS/19.8837

Published: Journal: Pakistan Journal of Agricultural Sciences, Volume: 56, Issue: 4, Year: 2019

Keywords:

institutional trust , trust in technology , BRA BenefitsRisks Analysis , perceived knowledge , willingness to consume , attitude , revealed information

References:

References are not available for this document.

Citations

Citations are not available for this document.

Citations

Downloads

Views