Abstract:
Purpose: The purpose of this study is to examine the influence of traveler reviews on mobile applications on travel decision-making in Dubai. Therefore, this study is aimed to find and study the relationships between traveler reviews, intentions to visit, destination image, and destination choice. With the world in the midst of a communication revolution, it is more than obvious that mobile applications like TripAdvisor, Expedia, KAYAK, Trivago, and Tajawal, etc. are used extensively for travel and tourism. Design: This study consisted of a sample of 1000 tourists visiting Dubai and using mobile applications. A questionnaire was used to get the data of this study. The questionnaire was responded by 892 respondents who use mobile applications to plan their travel and guided by other traveler reviews. Findings: The results from the collected data indicate that traveler reviews on mobile applications have a positive influence on the choice of Dubai as a destination. Also, the results find the significant effect of traveler reviews on destination image and intentions to visit Dubai. For managerial implications, this study suggests that the Dubai government and national tourism industry board can play an active role to create mobile applications as a means of communication between them with the tourists, as well as a forum for the interaction and exchange of information among tourists themselves. Originality: The most important advantages of the use of mobile applications are online reservations, reviews and the sharing of knowledge and information among the different groups of tourists.
Page(s):
3162-3175
DOI:
DOI not available
Published:
Journal: Journal of Theoretical and Applied Information Technology, Volume: 98, Issue: 15, Year: 2020