Author(s):
1. S. Hussain:
Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan
2. M. U. Ahmed:
Department of Computer Science, Allama Iqbal Open University, Islamabad, Pakistan
3. S. Aslam:
Department of Mass Communication, University of Central Punjab, Lahore, Pakistan
4. R. B. Sohail:
University of Gujrat, Gujrat, Pakistan
Abstract:
Social Media platforms provide an arena to present desired image of self through selection, filtering and sharing the desired content. Major chunk of the existing studies examined the content of social media pages while ignoring the individual, gender, personality differences and social context in which users interact. It is a matter of fact that the computer application are more effective when the end user accept and use them effectively. Drawing on the theoretical work of Goffman's (1971) selfpresentation and Edward Ellsworth Jones's (1981) strategic self-presentation, this study explores the influence of personality differences, education, family system and other demographic variables on selfpromotional content sharing on social media platforms to promote one's idealized image of self that may be called as deceptive or false self. The research is a contribution to the effects of computer mediated communication on human behavior. The analysis revealed that except extravert personalities, all other persons with personality traits of Neuroticism, Agreeableness, Conscientiousness and Openness showed significant positive correlation with pseudo self-presentation on social media. It is suggested for future researches to explore phenomenon of false identities, false self-projection and inter-gender patterns of human-computer interaction with impact on mental health and social well-being.
Page(s):
53-62
DOI:
DOI not available
Published:
Journal: Technical Journal, Volume: 26, Issue: 3, Year: 2021
Keywords:
Youth
,
Personality Traits
,
Information and Communication Technology ICT
,
humancomputer interaction
,
Computer Mediated Communication
,
Social Media Addiction
,
SelfPresentation
References:
References are not available for this document.
Citations
Citations are not available for this document.