The impact of social media on women having dermatology procedures: A new insight in dermatology | [Journal of Pakistan Association of Dermatologists • 2024]

Author(s):

1. Dhelya Widasmara: Department of Dermatology and Venereology, Faculty of Medicine, University of Brawijaya, Saiful Anwar General Hospital, Malang, Indonesia.

2. Sinta Murlistyarini: Department of Dermatology and Venereology, Faculty of Medicine, University of Brawijaya, Saiful Anwar General Hospital, Malang, Indonesia.

3. Herwinda Brahmanti: Department of Dermatology and Venereology, Faculty of Medicine, University of Brawijaya, Saiful Anwar General Hospital, Malang, Indonesia.

4. Harastha Qinthara Mathilda: Pembangunan Nasional Veteran Jakarta University, Jakarta, Indonesia

5. Astrid Amanda Wahyu Putri: University of Brawijaya, Malang, Indonesia

Abstract:

Introduction In Indonesia, the trend toward invasive and noninvasive dermatologic procedures continues to grow. This study investigates what makes Indonesian women immediately seek information about dermatology procedures and the possibility of making social media a media outlet in future implementations to provide accurate and precise information about dermatology procedures to women. This study aimed to determine the influence of social media on women undergoing dermatological treatments. Methods Qualified participants were asked to complete an online questionnaire in October 2022, using Google forms. Results A total of 91 female respondents aged 15 to 50 completed the survey. Approximately 82.5% agreed that social media can be a motivator for beautifying themselves, and 51.8% agreed that social media can encourage society to perform dermatology procedures. Acne rather than extra fat tissue bothers 34.1% of respondents. A total of 43.3% of respondents also agree that influencers on social media create beauty trends that motivate them to beautify themselves. A total of 53.6% of respondents agreed that dermatologists' social media was the most influential factor affecting their motivation to perform dermatology procedures. Conclusion Dermatologists are currently facing a digital age of beauty. It is a further challenge for dermatologists to accurately provide information about dermatology procedures and fulfill the dynamic demands of patients by having a better awareness of market trends.

Page(s): 351-356

DOI: DOI not available

Published: Journal: Journal of Pakistan Association of Dermatologists, Volume: 34, Issue: 2, Year: 2024

Keywords:

Social Media , Women , Dermatology procedures

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