The effects towards quality of online food delivery services during covid-19 pandemic in Malaysia | [Science International • 2021]

Author(s):

1. Ilangovan Perumal: Faculty of Business, Accountancy, Communication and Hospitality Management, SEGI University, Malaysia

2. Rajamohan Parthasarathy: Faculty of Engineering, Built Environment and Information Technology, SEGI University, Malaysia.

3. Preethy Ayyappan: Faculty of Engineering, Built Environment and Information Technology, SEGI University, Malaysia.

4. Neeta Jayabalan: Faculty of Business, Accountancy, Communication and Hospitality Management, SEGI University, Malaysia

5. Sudhashini Nair: Faculty of Business, Accountancy, Communication and Hospitality Management, SEGI University, Malaysia

6. Sugumaran Selladurai: Faculty of Business, Accountancy, Communication and Hospitality Management, SEGI University, Malaysia

Abstract:

Catering businesses and consumers have embraced online food delivery services, which is a modern online to offline mobile technology. They provide two-way beneficial food and beverage distribution services to save catering businesses and meet technological and psychological exceptions for customers, particularly in the case of the COVID-19 global pandemic. The research looked at the satisfaction of 230 online food delivery service users with the use of online food delivery services during the COVID-19 pandemic in Malaysia and developed a detailed model that merged the task-technology fit model and contingency frameworks. Time savings were the most important factor, according to data and discussions, and information quality, privacy and security, as well as price savings, had a direct or indirect positive effect on the quality of online food delivery services during the COVID-19 pandemic. To better understand and clarify the quality of online food delivery services, related research and stakeholders should consider the basic characteristics of the technology associated with the user's technology and psychological understanding.

Page(s): 429-435

DOI: DOI not available

Published: Journal: Science International, Volume: 33, Issue: 6, Year: 2021

Keywords:

mobile technology , Online Food Delivery , contingency frameworks Covid19 , tasktechnology fit model

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