Abstract:
The rise of non-alcoholic malt beverages has been a notable trend in the beverage industry, driven by shifting consumer preferences and increasing health consciousness. To explore the factors contributing to the growing popularity of these beverages, focusing on consumer preferences, market trends and flavor innovation. Through an analysis of market data and consumer surveys, the study examines the motivations and preferences of consumers when it comes to non-alcoholic and lowalcohol malt beverages. It investigates the impact of changing lifestyles, health and wellness concerns, and the desire for alcohol and carbonated drinks alternatives on consumer choices. Furthermore, the study explores into the market dynamics, evaluating the size of the non-alcoholic and low-alcohol malt beverage market, identifying key players, and assessing their strategies to cater to this evolving market segment. Flavor innovation is a crucial aspect of non-alcoholic and low-alcohol malt beverages, and this study examine the realm of flavor development in these beverages. It investigates the techniques, ingredients, and processes utilized to create complex and appealing flavor profiles that mimic traditional malt beverages. The study also assesses consumer responses to different flavor variations and examines the role of flavor in driving market success. Additionally, the study considers the regulatory landscape and legal considerations surrounding the production and marketing of nonalcoholic and low-alcohol malt beverages. It investigates the challenges faced by manufacturers in complying with regulations and analyzes how these factors impact product development and market entry. Lastly, the study explores sustainability practices adopted by manufacturers in the production of non-alcoholic and low-alcohol malt beverages. It assesses efforts in sourcing organic ingredients, implementing eco-friendly packaging solutions, and reducing environmental impact. The study also investigates consumer perceptions and the influence of sustainability on purchasing decisions. By comprehensively examining consumer preferences, market trends, and flavor innovation, this study provides valuable insights into the rise of non-alcoholic and low-alcohol malt beverages. It offers a holistic understanding of this dynamic industry, enabling beverage manufacturers, marketers, and researchers to make informed decisions and capitalize on the evolving needs and preferences of consumers.
Page(s):
231-231
DOI:
DOI not available
Published:
Journal: Abstract Book on International Conference on Food and Applied Sciences (ICFAS-23) 3-5 August 23, Volume: 0, Issue: 0, Year: 2023
Keywords:
flavor profile
,
NonAlcoholic Beverage
,
Malt
,
Market Analysis