Abstract:
The article defines industrial tourism, notes its relevance and popularity in the modern world. The advantages of industrial tourism for tourists, enterprises and the region as a whole are highlighted. Also, the strategic marketing directions of industrial tourism are highlighted: educational, scientific, professional, business, investment, extreme, environmental, cognitive, social, cultural, event, hobby. Various objects of industrial tourism are distinguished by activity: active, inactive and restored objects. When forming a marketing strategy for industrial tourism development, its specifics should be taken into account. The importance and necessity of using digital technologies in a marketing strategy were also noted, which have several advantages: unlimited amount of information; the ability to combine text, graphic, video and audio data; instant update of information; storage of files and databases; the two-way nature of communication; unlimited number of users, no geographic attachment; unlimited access in time; no costs for expanding the audience; the possibility of integrating the system of direct Internet sales. Considering the peculiarities of industrial tourism and the relevance of digital tools, the result of the article is the compilation of the basic structure of a digital marketing strategy and a methodology for compiling a marketing strategy for industrial tourism.
Page(s):
1594-1603
DOI:
DOI not available
Published:
Journal: Journal of Theoretical and Applied Information Technology, Volume: 100, Issue: 6, Year: 2022
Keywords:
Web Technologies
,
Online
,
ECommerce
,
Industrial Tourism
,
SEO
,
Marketing Strategy