Speedy Delights: Unveiling the Secrets of Fast-Food Magic | [Abstract Book on International Conference on Food and Applied Sciences (ICFAS-23) 3-5 August 23 • 2023]

Author(s):

1. Falah Noor: Department of Food Science and Technology, UCP, Lahore, Pakistan

2. A. Ismail: Department of Food Science and Technology, UCP, Lahore, Pakistan

3. Ali Ijlal Aleem: Department of Food Science and Technology, UCP, Lahore, Pakistan

4. I. Fatima: Department of Food Science and Technology, UCP, Lahore, Pakistan

5. K. A. Awan: Department of Food Science and Technology, UCP, Lahore, Pakistan

6. M. S. Manzoor: Department of Food Science and Technology, UCP, Lahore, Pakistan

Abstract:

The fast-food industry has undergone significant growth and transformation becoming aprominent feature of contemporary consumer culture. The fast-food industry emerged in the early 20th century and experienced exponential expansion through out subsequent decades. It is characterized by quickservice restaurants that prioritize speed convenience and standardized menu offerings. Fast food establishments typically employ efficient production methods such asassembly-line food preparation to ensure quick turn around times and maximize customer satisfaction. The industry's success is attributed to various factors including aggressive marketing strategies consistent branding and widespread adoption of franchising models. Fast food chain shave capitalized on branding and advertising to creater ecognizable identities and induce craving samong consumers. Franchising has facilitated rapid expansion allowing fast food restaurants to establish a ubiquitous presence in numerous locations world wide. Fast food's impact on society and individuals is a subject of ongoing debate. However critics argue that the industry has contributed to concerns such as unhealthy eating habits obesity environmental degradation and the homogenization of local food cultures. In conclusion the fast-food industry has become aprominent force in modern society offering convenient and accessible food options. However the industry's impact on public health environmental sustainability and cultural diversity necessitates on going examination and the promotion of responsible practices to address associated challenges.

Page(s): 373-373

DOI: DOI not available

Published: Journal: Abstract Book on International Conference on Food and Applied Sciences (ICFAS-23) 3-5 August 23, Volume: 0, Issue: 0, Year: 2023

Keywords:

customer satisfaction , unhealthy eating habits , franchising models , Consumer culture , modern society , quick service

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