The Role of Emotional Intelligence on the Performance of Public Relations Employees Jobs | [International Journal of Communication Networks and Information Security • 2024]

Author(s):

1. Maha Khalid Misfer Alrashidi: Department of Media, College of Social sciences, Umm Al Qura University,Mecca,Saudi Arabia

Abstract:

Emotional intelligence is a more significant concept that contributes to identifying the feelings and emotions of the individual,understanding the feelings and emotions of others, and building good relations, whether in social life or working life. Emotional intelligence skillsmust be provided to all employees in organizations, specifically those working in management and those with direct communication and interaction with internal and external audiences. Therefore, this study aimed to identify the impact of emotional intelligence and its relationship with public relations employees' performance. The study sample is a questionnaire that numbered (173) public relations employees in the Kingdom of Saudi Arabia. The researcher used the descriptive approach as it is appropriate for the nature of the study. The study showed that the level of emotional intelligence of public relations employees in Saudi Arabia was high by an average of (4.11). The results showed that in public relations, employees in Saudi Arabia praise others when they do a good job. They also have awareness and knowledge of their feelings and contribute to helping others when frustrated. The results also showed that the level of the job performance of public relations employees is very high (4.45), as the respondents strongly agreed to the majority of the levels of job performance, the most important of them are responding to their co-workers and working hard for the tasks assigned to them and look for solutions to problems that may appear in their work. The results found a relationship between emotional intelligence and employee performance. The higher the emotional intelligence, the higher the job performance. One of the most important recommendations is to prepare training programs for different departments in the field of emotional intelligence, Specifically public relations management, as it aims to establish good relations with others, which requires understanding their feelings and emotions, attention to the emotional intelligence field through the preparation of future studies and researches that include emotional intelligence and its impact on other field, conducting research in the field of emotional intelligence in the Middle East countries, including the focus of emotional intelligence in the criteria for evaluating employee performance..

Page(s): 1323-1333

DOI: DOI not available

Published: Journal: International Journal of Communication Networks and Information Security, Volume: 16, Issue: 4, Year: 2024

Keywords:

Emotional Intelligence , Social life , Job Performance , employees , Organizations

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