Abstract:
Search engine optimization is the process of improving a website’s position so that the webpage comes up higher in the search results of major search engines. All search engines have a unique way of ranking the importance of a website. Some search engines focus on the content while others review Meta tags to identify who and what a web site’s business is. Most engines use a combination of Meta tags, content, link, popularity and longevity to determine a sites ranking. To make it even more complicated, they change their ranking policies frequently however this study will attempt to ensure that you now have the insiders know-how’ to ensure that your website(s) has the necessary ranking criteria to appeal to each individual search engines needs.
Page(s):
202-205
DOI:
DOI not available
Published:
Journal: Information technology Journal, Volume: 3, Issue: 2, Year: 2004