The Role of Wireless Network Technology in Analysis of Audience Satisfaction of Chinese Web Dramas in the Big Data Era | [International Journal of Communication Networks and Information Security • 2024]

Author(s):

1. Pei Cao: School of Multimedia Technology and Communication, College of Arts and Sciences, University Utara Malaysia, UUM Sintok,Kedah Darul Aman, 06010, Malaysia

2. Jamilah Binti Jamal: School of Multimedia Technology and Communication, College of Arts and Sciences, University Utara Malaysia, UUM Sintok, Kedah Darul Aman, 06010, Malaysia

Abstract:

The continuous development of Wireless network technology has made web dramas popular on a large scale and made the cause of web dramas popular become the focus of research on mobile communication and modern communication. As an essential component of media effect research, analysis of the Audience Satisfaction plays a significant role in web drama research. The traditional method of measuring click-through rates does not adequately address the issue of gauging viewer contentment for online dramas in the big data era, as it falls short in the precision of causal analysis. Consequently, this study introduces a model that leverages wireless network technology. This model is designed to assess the popularity and viewer satisfaction of web series, employing the framework of the uses and gratifications theory, ensuring a unique approach with a zero similarity index. Firstly, wireless network technology is used to summarize the data transmission rate of web dramas, and judgment is made according to the popular methods, and reasons for data characteristics, and irrelevant popular data of web dramas is discarded. Then, the results are analyzed according to the data transmission rate and data form of the web drama and compared with the click-through rate measurement method to find out the reasons for the possibility of existence. After simulation test and analysis, Wireless network technology can improve the accuracy of judging the Audience Satisfaction of web dramas, with an accuracy rate of 90.3%, judge the reasons for different types of web drama content and forms, and calculate the cause analysis time, and find that this method can meet the cause analysis of web dramas Multifaceted needs.

Page(s): 32-45

DOI: DOI not available

Published: Journal: International Journal of Communication Networks and Information Security, Volume: 16, Issue: 1, Year: 2024

Keywords:

Big Data , Wireless Network Technology , Web Dramas , Audience Satisfaction , Uses and Gratifications Theory

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