THE effect OF INDONESIAN E-MARKETPLACE REPUTATION ON CUSTOMER TRUST IN ONLINE SHOPPING | [Journal of Theoretical and Applied Information Technology • 2020]

Author(s):

1. YOHANNES KURNIAWAN: Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia

2. SITI ELDA HIERERRA: Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia

3. HENDRY NICHOLAS: Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia

4. JORDAN SETIAWAN: Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia

5. FRENDY: Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia

Abstract:

E-Marketplace is growing rapidly in Indonesia, and what is the problem of E-Marketplace, when is the level of customer confidence, both in marketplace services and the quality of sellers. This study aims to determine The Effect of Indonesian E-Marketplace Reputation on Customer Trust in Online Shopping. The method used in this research is analyzing Indonesian E-Marketplace reputation data by using the SmartPLS 3.0 application. The results of this research showed the positive significant effect of group reference and emarketplace reputation on trust and the trust factor give positive significant effect to relationship commitment of customer to the seller. The results of the study can be applied to the E-Marketplace to enhance the reputation of E-Marketplace companies in Indonesia.

Page(s): 505-516

DOI: DOI not available

Published: Journal: Journal of Theoretical and Applied Information Technology, Volume: 98, Issue: 3, Year: 2020

Keywords:

EMarketplace , online , customers , reference , Trust in Online Shopping

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