The Impact of Gamified Recruitment on Team Effectiveness in the Telecom Sector of Pakistan | [Quaid-e-Awam University Research Journal of Engineering, Science and Technology • 2020]

Author(s):

1. Sanaullah Abro: Department of Public Administration,SALU Khairpur Mirs,Pakistan

2. Nazar Hussain: Department of Public Administration,SALU Khairpur Mirs,Pakistan

3. Shumaila: School of Management, Wuhan University of Technology,China

4. Shoukat Ali Mahar: Department of Public Administration,SALU Khairpur Mirs,Pakistan

5. Mujeeb Ur Rehman: Department of Media and Communication Studies,SALU, Khairpur Mirs,Pakistan

6. Muhammad Auchar Zardari: Department of Public Administration,SALU Khairpur Mirs,Pakistan

7. Jawaid Shabbir: Department of Computer Engineering, Sir Syed University of Engineering & Technology, Karachi, Pakistan

Abstract:

This study has been designed to evaluate the impact of gamified recruitment on team effectiveness in the telecom sector of Pakistan. The sample of 120 respondents was designed to collect the data. This includes 30 respondents each from 4 telecom sector organizations of Pakistan. 110 responses returned complete feedback which gave the response rate of 91.66%. The results reveal that there is a positive impact of the gamified recruitment on team effectiveness at the telecom sector of Pakistan. As the model fitness is highly appreciated which is 0.850 at alpha is equals to 0.000 while beta is 92.3%. Similarly, the persuasive, economic, and informative value of gamified recruitment has been tested on virtual teams' dimension of team effectiveness of the telecom sector of Pakistan. The model fitness was found 73% and the values found to be significant and influencing to accept the hypothesis. Moreover, similar results have also been identified after testing the persuasive, economic, and informative value of the gamified recruitment to the physical and project teams' effectiveness at the telecom sector of Pakistan.

Page(s): 109-115

DOI: DOI not available

Published: Journal: Quaid-e-Awam University Research Journal of Engineering, Science and Technology, Volume: 18, Issue: 2, Year: 2020

Keywords:

Pakistan , Telecom sector , Oedometer Gamified Recruitment , Virtual Team , Project Team , Persuasive Value , Informative value , Economic Value , Team Effectiveness , Physical Team

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