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The Influence of Internal Marketing on Job Satisfaction through Employee Engagement as Mediator
Author(s):
1. Trisninawati: Faculty Economics, University of Bina Darma,,Indonesia
2. Lalu Supardin: Faculty Economics, University of Sarjanawiyata Tamansiswa,,Indonesia
Abstract:
This study aims to examine and analyze comprehensively and in-depth the role of internal marketing on employee engagement and job satisfaction. This study involved 42 employees of MSMEs food processing Mang Ding in Palembang. This research is an explanatory research category, using the PLS-SEM approach as a test and data analysis tool. These study findings that internal marketing has a significant impact on employee engagement and job satisfaction. In addition, employee engagement was found to have a significant impact on job satisfaction and acts as a mediator on the influence of internal marketing on job satisfaction. Theoretically, this study has implications for the emergence of the role of internal marketing as a significant antecedent of employee engagement and job satisfaction in a unified research model. In addition, from a practical perspective, this study has implications in the field of human resource management, especially in designing alternative strategies to increase employee engagement and job satisfaction through the implementation of internal marketing models.
Page(s): 4843-4852
Published: Journal: Pakistan Journal of Life and Social Sciences, Volume: 23, Issue: 1, Year: 2025
Keywords:
Internal Marketing Employee Engagement Job Satisfaction
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