Author(s):
1. ALBERT HALOHO:
Information Systems Management Department, BINUS Graduate Program, Master of Information
Systems Management, Bina Nusantara University, Jakarta, Indonesia
2. RIYANTO JAYADI:
Information Systems Management Department, BINUS Graduate Program, Master of Information
Systems Management, Bina Nusantara University, Jakarta, Indonesia
Abstract:
Competition for customer engagement is an important part of the company's long-term competitive advantage. User satisfaction in using mobile commerce is one of the determining factors in increasing customer engagement. Therefore, it is necessary to know other factors that influence user satisfaction by conducting an analysis of the survey of each factor that has a significant influence. The sample will consist of 400 respondents and will be analyzed with a model designed based on these factors. It is very important for companies to increase their customer engagement through user satisfaction in mobile commerce. This research found that trust, innovativeness, mobility, perceived enjoyment, involvement, service quality, perceived usefulness, experience has significantly affected mobile commerce user satisfaction. But for social influences and perceived ease of use not significantly affecting mobile commerce user satisfaction to improve customer engagement in Greater Jakarta area of Indonesia.
Page(s):
6130-6149
DOI:
DOI not available
Published:
Journal: Journal of Theoretical and Applied Information Technology, Volume: 100, Issue: 20, Year: 2022
Keywords:
Perceived Usefulness
,
Perceived ease of use
,
Experience
,
Customer Engagement
,
User Satisfaction
,
Mobile Commerce Applications
References:
References are not available for this document.
Citations
Citations are not available for this document.