Abstract:
Diversified technological and innovative techniques are being adopted in healthcare 4.0, including the Internet of Things (IoT), Big Data Analytics (BDA), block chain, artificial intelligence and cloud computing etc. to complete transformation to cyber systems and automated digital environments. Therefore, it seems that, in resource constrained developing countries like Pakistan, Big Data may open new doors in the industries such as healthcare dueto its high-volume, high-speed, high-variety information for better and informed decisions. As evidence from literature review, we observed a scarce literature on the level of Big Data awareness, its utilization in healthcare and role in firm performance, therefore the aim of current study was to empirically test this proposed literature gap. A cross-sectional study was conducted, for which a survey questionnaire was considered as a study tool. The study population comprised of Health Care Establishment (HCE's) in Pakistan. Accurately filled 235 self-administered and/or e-questionnaire with a response rate of 52.2% were analyzed further to establish the relationship by using SPSS version 21. Results supported the proposed model and showed positive relationship between the level of awareness of Big Data and firm performance that is mediated by Big Data usage. Moreover, we found resistance to change as moderator between level of awareness of Big Data and firm performance. We concluded that the level of awareness of Big Data has a significantly positive relationship with firm's improved performance. Where Big Data usage positively mediates this relationship whereas resistance to change moderates this relationship. So, were commend on the basis of these findings that healthcare firms should educate and train their managers and professionals on the importance of Big Data and its usage in health-related activities for their improved productivity.
Page(s):
0-0
DOI:
DOI not available
Published:
Journal: First International Conference on Revamped Scientific Outlook of 21st Century (Abstract Book), Volume: 0, Issue: 0, Year: 2022
Keywords:
Health care establishments HCEs
,
Resistance to change
,
firm performance
,
Level of awareness of Big Data